Yesterday we had fun telling you how Michael Gove was elected with the help of money from the company that launched NutsTV.

Today we reveal how unsuspecting fans of Jordan and Kerry Katona have actually helped to elect Notting Hill’s brightest - Gove, Ed Vaizey and Grant Shapps.

Little did the viewers of I’m a Celebrity Get Me Out Of Here realise in 2004 when they were voting for Kerry, Jordan and Peter Andre, they were actually funding a Tory mini-key seats strategy!

Red Fig Limited had retained the contract to provide voting facilities for the hit reality show in January 2004.

According to this Times report, about £970,000 from the £3.5 million generated by phone voting and text messaging during the 15-day series was divided between the ten charities chosen by the contestants incouding the the Variety Club of Ireland, the Devon Air Ambulance Trust and Peter Andre’s choice, the NSPCC.

The rest - more than £2.5 million or 34p from each 50p vote - was distributed between ITV, the taxman, BT and Red Fig.

A look through the Electoral Commmion’s registe of political donations, reveals that between Feb and April 2005, Red Fig paid £13,500 to fund the following Tory Associations:

Wantage (won by Shadown Culture Minister Ed Vaizey) £1,500
Enfield North (lost by Nick De Bois) £1,500
Welwyn Hatfield (won by Shadow Housing Minister Grant Shapps) £2,500
Norfolk North (lost by Dalecroft) £1,500
Thanet South (lost by Mark MacGregor) £4,000
Surrey Heath (won by Gove) £2,000
Braintree (won by Brooks Newmark) £2,000

We wonder how many many viewers would have called or text if they’d have known:

Vote Jordan, Get Gove!